Matineh Moghaddam; Mirza Hassan Hosseini; Mousa khademi; Aliakbar Jowkar
Abstract
In the current situation of the country, which has been accompanied by numerous sanctions and economic turmoil, the tendency to design a brand of indigenous and cultural artifacts with the approach of manifesting values and crystallizing tourism capabilities with the approach of productivity of the results ...
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In the current situation of the country, which has been accompanied by numerous sanctions and economic turmoil, the tendency to design a brand of indigenous and cultural artifacts with the approach of manifesting values and crystallizing tourism capabilities with the approach of productivity of the results of the provincial planning plan, is in line with the criteria of the slogan of production of the Supreme Leader, which requires the discovery of categories related to scientific branding. Therefore, the present study seeks to develop and explain the branding model of the province's cultural artifacts with a grounded approach. The data collection instrument was a semi-structured interview that was conducted through snowball sampling method with 19 experts. Data analysis was done in three stages of open, axial, and selective coding, and the data were analyzed through MAXQDA2020 software and the qualitative model of the research was extracted from the individuals’ mental patterns and opinions. PLS SMART3 software was used to explain the model. The result of the analysis is the extraction of 125 initial codes from interviews as well as the enumeration of 50 concepts and 6 main categories that are presented in a paradigm model, and finally, by implementing the resulting branding strategy with an emphasis on the visual identity of cultural artifacts, while providing values and the expected customer satisfaction, we can hope for customer loyalty and awareness of product value at the market level and attract more tourist shopping experience.
Public Administration
Mohsen Rezaei; ali reza ali ahmadi; Mirzahasan Hoseini; mohamadtaghi Amini
Abstract
The aim of this research is to determine the influential factors on electronic marketing of commercial organizations for improving the quality of their activity in the cyberspace through presenting a scientific model which is aligned with the corporate strategies of the organizations. This research is ...
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The aim of this research is to determine the influential factors on electronic marketing of commercial organizations for improving the quality of their activity in the cyberspace through presenting a scientific model which is aligned with the corporate strategies of the organizations. This research is going to answer this question that being aligned the E-marketing plans with corporate strategies in online commercial organizations how much can culminate they to the success. In the research we use quality research methods including the systematic review for study and classification of the studies, meta-analysis for coding models and extracted parameters and the grounded theories for determining influential and required parameters for making a model using SPSS software. We use meta-synthesis method for finding the relations among elected parameters in creating a model and theorization in which we use the MICMAC software. The results of this research showed that the alignment between electronic marketing and corporate strategies of the organization is necessary. To achieve this goal we presented a model.
Mirza Hassan Hosseini; AliAkbar Jokar; Elham Keshavarz; Mousa khademi
Abstract
The aim of this study is to evaluate and rank factors of intellectual capital that aims to improve the performance of corporation. After designing and distributing questionnaires among coil industry experts, priority and importance of each of these factors with using Fuzzy TOPSIS, FAHP, vikor, ELECTRE ...
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The aim of this study is to evaluate and rank factors of intellectual capital that aims to improve the performance of corporation. After designing and distributing questionnaires among coil industry experts, priority and importance of each of these factors with using Fuzzy TOPSIS, FAHP, vikor, ELECTRE were evaluated. According to the results of the above methods in cases not compatible with each other, to achieve the overall ranking of integration methods have been used. The results obtained, according to the company's performance improvement indicate that the net profit is the most important; competitive advantages, customer retention, market value of the company; innovation capacity and volume of transaction are at ranking highest respectively. Based on integration method is most important factors of intellectual capital in order of importance include: Human capital,Structural Capital, Relational Capital, Innovation Capital, Customer Capital factors and also, the most important factors of Human capital, Structural Capital, Relational Capital, Innovation Capital, Customer Capital regarding to company performance improvement in order of importance Include: Leadership ability,Employees’competence, Employees’ experience, Employees’ creativity, Individual-level knowledge, Customer satisfaction, Motivation of the personnel, Customer loyalty, Employees’ attitude,Organizational structure, Staff’s experience, Organizational learning, Marketing capability, Databases,Management system,Use of knowledge,Strategically values,Operation process, Information system, Corporate culture,Brand value, Mission-vision, Relationship with suppliers and competitors, Size of organization, Innovation culture, Relationship with other organization, Market intensity,Company lifecycle,Customer appropriateness, Innovation mechanism and Innovation achievements
General Management
Ali Asghar Shirehpaz Arani; Mirza Hasan Hoseini; Mohammad Mahmoudi Meimand; Mohammad Taghi Amini
Volume 6, Issue 2 , April 2018, , Pages 59-78
Abstract
Environment is coalition of organizations that moves towards their goals by uncertain process of bargaining and reduce related demands. Because the power is one of the most important resources of every organization in society that must be effectively managed like any other resources. In addition, Strategic ...
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Environment is coalition of organizations that moves towards their goals by uncertain process of bargaining and reduce related demands. Because the power is one of the most important resources of every organization in society that must be effectively managed like any other resources. In addition, Strategic thinking is not only includes a system of strategies to achieve competitive advantage and value creation, but rather should be able to present the legitimacy of the strategy to justify the rightfulness of the organization's strategy through a process of political bargaining.This paper considers the components of legitimacy of the strategy. In the first step by studying models and approaches to strategic thinking and theories of power, the nine component of legitimacy strategies were identified and then with Delphi method and expert opinion, the six of component in three stages were selected.In the second step, the DEMATEL method to analyze and rank the cause and effect is used. Finally, according to analysis the result of the DEMATEL method, three components are known as Causality components: power supplies, incentive structure and Stakeholder expectations and game rules. The power, infiltration mechanism and engagement of stakeholders are shown as the factors of effected components
Mirza Hasan Hoseini; Aliakbar Joker; Oozhan Karimi; Mohsen Shahidi
Volume 1, Issue 4 , November 2013, , Pages 79-91
Abstract
Today, emphasis on customer-oriented organization and trying to institutionalize this approach has led the organization in shaping the new face of the organization as a customer-oriented organization. Customer-oriented organization is an organization that seeks to maximize customer satisfaction by providing ...
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Today, emphasis on customer-oriented organization and trying to institutionalize this approach has led the organization in shaping the new face of the organization as a customer-oriented organization. Customer-oriented organization is an organization that seeks to maximize customer satisfaction by providing appropriate goods and services and improve relationships with them. The main research question is to ascertain to brokerage firms active in the Tehran Stock Exchange, its customer-oriented face to show to rely on what components and elements. In this context, and in response to that problem, the aim of this study is to take advantage of literature and refer to expert opinion, designed a model specifically to promote customer-oriented brokerage firms active in the Tehran Stock Exchange. To achieve this goal through four rounds of the Delphi method was used. The results showed that brokerage firms active in the Tehran Stock Exchange, to be able to show your face customer oriented, should be based on seven factors, which include: Rely on stakeholder value, advanced technology, flexible structure, staffing competent, Islamic values, clear objectives, and supportive corporate culture.
